Making the technologically unique ColorQube 8880 color printer look good was as simple as finding and brain-melding with the right team of photographers and stylists, makeup artists, models and assistants to create this series of images. Teamwork has its advantages.

Photography by Rafael Astorga

Xerox printers and multifunction devices have specialized client niches. I found that developing print samples for these defined demographics created a synergy that resulted in sales. Concretely, these print samples led to hundreds of leads per year, with an astronomical 25% close rate, and ~$140,000 in influenced revenue annually.

Xerox printers demonstrate their capabilities two ways: one by embedding an optimized image page on the chip; the other by building and perfecting a print sample that customers order online. With both projects at opposite ends of the development cycle, creating a consistent campaign can be a challenge. With the right team of engineers, postscript coders, and creative talent, however, the assignment is made much easier.

Photography by Rafael Astorga

When asked to create a print sample that would demonstrate this printer's finishing ability, I followed my heart's content and designed and authored marketing material for a vineyard's wine, food and music festival. Sometimes you're given a clean slate and a simple request to make something you'd like to see or partake in. We should all be so lucky. 

This print sample series was developed for a Xerox printer that was engineered for Design and Ad Agencies. Instead of fluff imagery, I advocated to create a series of print samples centered around one hermit collector. Designers tend to gravitate towards the visually authentic, and this series added design gravitas to a company who had little credibility in that industry.

Photography by Steven Scardina

This print sample series was developed for a Xerox printer that was engineered for Design and Ad Agencies. Instead of fluff imagery, I advocated to create a series of print samples centered around one hermit collector. Designers tend to gravitate towards the visually authentic, and this series added design gravitas to a company who had little credibility in that industry.

Photography by Steven Scardina

How best do you illustrate size and magnitude on an oversized print sample from a specialized printer equipped to print long banners? Show a long train? A bridge over troubled water? No. A towering woman with a dress made of trees rising over midtown Manhattan, of course.

The owner of this iconic Portland bakery wanted to set himself apart from his more traditional peers and competitors. I partnered with his architect to create an iconography, atmosphere and branding that reflected his modern aesthetic.

This company’s tech tools were managed by different teams, with different goals. In an effort to unite these disparate groups, I created a logo, sales, schwag materials, and presentation sets for executives to help bridge the gaps and move forward, stronger together.

The Xerox Phaser 7800 Color Printer product brochure was a unique offering, highlighting one of the few printers in the product line that was directly targeted to graphic artists and their particular output needs.

Link to the current brochure here.

Focused and well-sourced information gets a shot in the arm when it is wrangled into an infographic. Easily digested, understood and infinitely portable, infographics are a special creative challenge.

This company was reorganizing its sales force and product line into new hierarchies, and needed a series of unifying messages about everyone’s central mission statement: we’re in charge of our own future, together. I developed a poster series and proof of concept brochures and presentations to amplify the company’s goal.